Terms of Use

These Terms of Use ("Terms") govern access to and use of hocolo's website, customer app, manager dashboard, booking flows, reminder tools, retention workflows, AI-assisted message drafts, and related services (together, the "Service"). By using the Service, you agree to these Terms.

1. The service

hocolo helps appointment-based businesses manage bookings, customer records, calendars, reminders, follow-up tasks, and AI-assisted retention workflows. The Service may include a public customer app, a private business dashboard, onboarding support, message draft tools, and integrations or links to external communication channels.

2. Eligibility and accounts

You must be at least 18 years old to use hocolo on behalf of a business. Business dashboards may require an invited account, email/password sign-in, or another authentication method. You are responsible for keeping your login details secure and for all activity under your account.

3. Business responsibilities

• You are responsible for the accuracy of business details, services, prices, staff availability, calendar rules, and customer-facing information.
• You are responsible for honoring bookings, handling cancellations, communicating changes, and providing your services to customers.
• You must have a lawful basis and any required consent before adding customer information or sending reminders, marketing, review requests, or win-back messages.
• You must not store unnecessary sensitive information in customer notes, message drafts, or other free-text fields.

4. Customer bookings and communications

hocolo helps collect booking details and prepare reminders or follow-up messages. Unless we explicitly agree otherwise, hocolo does not guarantee that a customer will attend, pay, respond, or return. Messages sent through WhatsApp, Instagram, email, phone, or other external tools may be subject to those services' terms, delivery rules, and privacy practices.

5. AI-assisted suggestions

hocolo may generate suggested actions, customer segments, message drafts, or retention opportunities using AI-assisted features. These outputs are suggestions only. You are responsible for reviewing, editing, approving, and sending any message or action. You should not rely on AI outputs as legal, financial, medical, or professional advice.

6. Acceptable use

• Do not use hocolo for spam, unlawful marketing, harassment, discrimination, fraud, or misleading communications.
• Do not attempt to access another business's data, bypass authentication, test security without permission, or interfere with the Service.
• Do not upload malicious code, scrape the Service, overload infrastructure, or use hocolo in a way that violates applicable law or third-party rights.

7. Fees, pilots, and launch offers

Pricing, pilot terms, setup fees, launch offers, and plan features may be described on the website or agreed separately in writing. Launch offers may be limited, changed, or withdrawn. Taxes, payment timing, cancellation terms, and renewal terms may be set in the applicable order, invoice, or written agreement.

8. Availability and changes

The Service may evolve over time. We may add, remove, or modify features, improve workflows, change integrations, suspend access for misuse, or perform maintenance. We try to keep the Service reliable, but we do not guarantee uninterrupted or error-free availability.

9. Data and content

Businesses retain responsibility for the customer and business information they enter into hocolo. You grant hocolo permission to process that information as needed to provide, secure, support, and improve the Service, including creating dashboards, bookings, reminders, message drafts, and retention insights.

10. Third-party services

The Service may link to or interact with third-party services such as WhatsApp, Instagram, email providers, hosting providers, authentication providers, and database providers. hocolo is not responsible for third-party services, their availability, or their handling of information.

11. Limitation of liability

To the maximum extent permitted by law, hocolo will not be liable for indirect, incidental, special, consequential, or punitive damages, loss of profits, loss of revenue, loss of data, missed appointments, customer no-shows, or business interruption arising from use of the Service.

12. Termination

You may stop using hocolo at any time. We may suspend or terminate access if you violate these Terms, create risk for hocolo or others, fail to pay applicable fees, or use the Service unlawfully.

13. Governing law

These Terms are intended to be governed by the laws of the State of Israel, unless mandatory law requires otherwise.

14. Contact

Questions about these Terms can be sent to hocolo@hocolo.com.